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CASE STUDIES
Problem
New brand with minimal social media presence and low brand awareness.
Lack of historical data to guide strategy and coordination challenges with stakeholders using unfamiliar tools.
Needed to leverage UEFA Euro 2024 partnership effectively to drive growth.
SOLUTION
Strategic Partnerships: As the official payment partner of the 2024 Euros we leveraged the excitement around the football tournament to launch key sweepstakes including ticket giveaways, prizes and leveraging global football sensations like Gareth Bale to drive awareness, brand credibility and positive sentiment.
Platform Specific Strategies: LinkedIn highlighted thought leadership, product features, and employee branding; Meta blended EUROs content, testimonials, and organic growth tactics; YouTube showcased high-quality, localized videos like the Gareth Bale campaign with SEO optimization; and X engaged global audiences with concise updates, polls, and localized content.
RESULTS
⬆️
27.2K
follower increase (+580% vs. target)
⬆️
67.6M
impressions (+745% vs. target)
⬆️
10.1M
views (+341% vs. target)
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Problem
Australia and Indonesia had distinct market challenges, making a one-size-fits-all approach ineffective. Generic highlight-based content failed to resonate with fans in either region, and there was a need to build a strong digital presence from the ground up.
SOLUTION
To drive growth, I implemented localized marketing strategies tailored to each market:
Australia: Partnered with international and local athletes to create cross-sport collaborations, delivering memorable campaigns that directly boosted product sales.
Indonesia: Engaged mega influencers from lifestyle, gaming, sports, fashion, and music to produce awareness-driven content and campaigns that resonated with diverse audiences.
RESULTS
⬆️
6M+
new followers across platforms
⬆️
100M+
engagements year-over-year
⬆️
300M+
views year-over-year
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Shinhen Takhel
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